Seoul beauty, made fun.

Beauty Play is a small-group K-beauty afternoon in Seoul — your colours, this season’s looks and good company, with a local concierge looking after the details. All in English.

Join the waitlist
The host opening a Beauty Play session, guests seated around the table
Beauty Play, Seoul

Pick your kind of day.

The group around the table at a Beauty Play session, holding up a personal colour drape
Colour day!
Small group · 4 hours

The Beauty Play

Colour, makeup and a little wellness — with a small group and a host who’s with you from start to finish.

89,000KRW per seat
Join the waitlist
A DAY, PLANNED
Private · one guest

The Local Companion

Someone who plans your beauty day, books it, comes with you, and speaks for you.

180,000KRW · 4 hours · 320,000 KRW · 8 hours
Join the waitlist
EnglishStart to finish
Local priceNo markup on salons
24 hrsTo your confirmed date
Seoul
The Beauty Play

Four fun hours around one table: find your colours, try this season’s looks, and get your hands on the products behind them — with a small group and a host who knows Seoul.

89,000 KRW per seat

Join the waitlist
The host opening a Beauty Play session, guests seated around the table A guest at the Beauty Play table, products laid out in front of her A brand consultant taking an AI skin reading for a guest A guest having her skin read at the brand flagship Two guests reading their skin diagnosis results on screen A guest working through her results at the diagnosis station The trend class in progress, this season's picks on screen A guest having her colours applied during the makeup trial A makeup trial in progress at the table The group around the table mid-session, worksheets and products out The full group during the trend class

1 / 11

Colour, diagnosed and worn

A personal colour class taught through K-pop idols' palettes, a self-diagnosis kit to find your season yourself, then a makeup trial that puts it on your face.

Trends, from people who track them

A K-beauty and makeup class on this season's skin and idol looks, then an inner-beauty session on the wellness brands Seoul is actually taking — with a trial kit to bring home.

Yours to keep

Polaroids taken and decorated to take home, trial kits to take with you, photographs sent within three days, and a written summary of your colours and every product used.

The itinerary

  1. 01
    Personal Colour Class 60 minYour season explained through K-pop idols' palettes, then confirmed yourself with a self-diagnosis kit.
  2. 02
    K-Beauty Trend & Makeup Class 80 minSummer skincare picks by skin type and ingredient, this year's idol makeup looks, then a trial applying your own colours.
  3. 03
    Inner Beauty & Wellness Session 20 minThe inner-beauty and wellness brands Seoul is actually taking, ingredients explained, with a trial kit to bring home.
  4. 04
    Photo Moment 20 minPolaroids taken for you, then decorated with stickers to take home.
Everything included, and what is not
Included in the seat
  • Four hours, hosted start to finish, small group seating
  • Personal colour class and self-diagnosis kit
  • K-beauty trend and makeup class, applying your own colours
  • Inner beauty and wellness session, with a trial kit
  • Photo moment — polaroids taken and decorated to take home
  • Refreshments through the afternoon
  • Photographs, sent within three days
  • Written summary of your colours and the products used
Not included
  • Getting there and home
  • Products you decide to buy afterwards
  • Brand Experience add-ons
Add-on

Brand Experience

Optional extras booked at each brand's flagship store, on top of your seat. New brands rotate in as slots open — this round includes Laneige and Whipped.

AI Skin Diagnosis + Bespoke Cream Skin

A 1:1 session with Laneige — an AI skin diagnosis, then a cream skin blended to match your reading.

48,000KRW
Bespoke Lip Sleeping Mask Swirl

With Laneige — 10 scents, 45 combinations. Build a lip mask in the scent you choose.

36,000KRW
Bespoke Neo Colour Matching

Your skin tone read precisely and matched, 1:1, to the one shade out of 150 that suits you — mixed on the spot by Amorepacific's patented robot.

Cushion 48,000
Foundation 64,000KRW
Build Your Own Pack Cleanser

With Whipped — a pack cleanser mixed to your own skin and preference.

30,000KRW

Brand Experience add-ons run limited seats and require early booking; dates and time slots may be restricted. You pay each brand directly at the store; we hold the slot.

The Local Companion

You arrive with a plan already made, appointments already booked, and someone beside you who speaks Korean.

Join the waitlist
A planned day, drawn as a route across Seoul Four numbered stops joined by a single line — skin consultation, treatment, Olive Young, and a hair salon. 01 02 03 04 SKIN CONSULTATION TREATMENT OLIVE YOUNG HAIR SALON A DAY, PLANNED SEOUL

Before you arrive

A consultation on your taste, your concerns and your budget, and from it a curated shortlist of vetted salons chosen to suit you — with a written plan for your day. We book every appointment and explain your skin, your allergies and your past treatments to each salon in Korean, before you walk in.

On the day

We meet you and stay with you. Interpreting through every consultation, moving between appointments, and shopping chosen by ingredient and texture rather than by shelf display.

Afterwards

Aftercare instructions translated into English, and a list of everything you bought in the order to use it.

Everything included, and what is not
Included
  • A pre-arrival consultation on your taste, concerns and budget
  • A curated shortlist of vetted salons, and a written plan for your day, sent as a PDF
  • Bookings made for you — two places on the 4-hour option, four on the 8-hour option
  • Your concerns explained to each salon in Korean, in advance
  • Interpreting through every consultation and treatment
  • Getting between appointments
  • Shopping guidance, including tax refund
  • Photographs through the day
  • Aftercare notes and a product order list, afterwards
Not included
  • Treatment and salon fees, paid by you on the day
  • Products you buy
  • Taxis and transport
  • Meals — on the 8-hour option we eat together and each pay our own

Dates are limited. Send three that would work for you and we will confirm one within 24 hours, before anything is paid.

Four easy steps, and your day is sorted.

  1. Send the formWhich experience, your dates, and what you want from the day. Two minutes.
  2. We reply within 24 hoursWith your confirmed date and a PayPal link. Beauty Play seats are held 48 hours.
  3. Pay to confirmBy the PayPal link we send you.
  4. We arrange the restBookings made, salons briefed in Korean, plan sent before you arrive.

Good to know

How do I pay?
By PayPal link, sent by email once your date is confirmed.
What if my dates do not work?
Send three, in order of preference. We confirm one within 24 hours. If none work, nothing is charged and we offer the nearest dates we have.
Can I cancel?
The Local Companion: full refund up to seven days before, half up to three days before, none after. The Beauty Play: your seat can be moved or refunded up to three days before the session.
Do I pay for the treatments themselves?
Yes, directly at the salon on the day, at the price a Korean customer pays. We do not mark them up and we take no cut from the salon.

Come play with us in Seoul.

Tell us a little about you — we reply within 24 hours.

Join the waitlist